Francine is a Cambridge-educated Marketing Director with over 10 years of experience in both B2B and B2C marketing.
During her career, she has led B2B campaigns for technology brands, B2C campaigns for lifestyle brands, and launches for the creative industries.
Her recent portfolio includes high profile launches for the reputable engineering firm Arup, notably the marketing plan for Mathematics: The Winton Gallery at The Science Museum, in collaboration with Zaha Hadid Architects.
Through her keen research-backed marketing planning and meticulous attention to detail in marketing delivery, Francine has grown the social presence and thought leadership reputation of large companies, or completely revolutionised marketing processes for SMEs that did not have a marketing function in-house. Wherever you fall, Francine is keen to help.
As well as social media expertise, Francine is an advanced user of the Adobe Creative Suite and has in-depth knowledge of CMS and CRM tools such as Hubspot, Mailchimp and WordPress.
Having led marketing teams of different sizes, Francine is an expert at developing marketing campaigns that incorporate multichannel marketing and has a flair for prioritising activity based on desired outcomes.